Capitalized terms used in this policy but not defined shall have the same meaning ascribed to them in the Agreement.Įxcept as described below, Evernote Plus and Premium subscriptions ("Individual Paid Service" subscriptions) are non-refundable, and no prorated refunds or credits will be offered for partially used subscriptions. Dropbox’s in 2011 was 4%.In the event this Refund Policy conflicts with any agreement you have with Evernote, including, but not limited to, the Evernote Terms of Service, Commercial Terms, or Evernote Business Agreement (each referred to as "Agreement"), such Agreement will govern. In 2010 Phil Libin, then CEO of Evernote, said theirs was 2%. Now, the oft-cited conversion rate from free to premium user is typically less than 5%. Today it claims to have 100 million users. By 2010, it had a total of 3 million users. Evernote’s pricing change probably worked last time, and will probably work this time.Įvernote’s greatest asset is its very large user base. What Evernote is doing this time with the packaging change: reduce the value of their free Basic edition product.Įffectively that means they are raising the price of a user not upgrading to the paid product.
However, a certain growth profile is required if Evernote was to go public (or be acquired) and have a decent exit.Īnd one of the best ways to drive growth without fundamentally investing more in the business or product? It’s been 10 years since they first took funding. Many investors - big-name investors - are waiting to get their returns.
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